The company «ORTHOMODA» is a largest supplier of the orthopedic footware in Moscow and five subjects of the Russian Federation , more than 7 years it acts in the footware market and now it occupies the key positions in the footware market in the orthopedic section.
The «ORTHOMODA» trade mark is one of the well-known footware trade marks.
In this moment the Trade Mark «ORTHOMODA» is spreading its’ area by introducing the new trade mark (sub-brand):
«NanoShoes» occupies the man, women and children footware sectors;
The new stile directions of the «Orthomoda» brand were created by request of the market demands e in consequence it found its’ reflection in enlarging of the lines of prophylactic footware (style lines), models (lasts) and fashions (variety of constructions). The new directions as comfort, classics, sport, home footware are emerging.
A creative group of the 7 talented designers prepares designs of the new models of footware, considering the leading trends of footware fashion of the season to come.
Designer elaborations are studied by technologies, stylists and marcketologists. High grade specialists choose footware sketches according to the principal criteria of the consumer demand in Russia as:
- Adaptation of the fashion trends for the Russian market;
- Correlation between footware and climatic features of the country
- Convenience, reliability and comfort of new models
- Use of the high technologies.
The construction department of «NanoShoes» makes precise calculation of the components for each model.
Experimental department “Orthomoda” makes samples of the new models according to the modern technology.
The concept of sub-brands «Orthomoda» and «NanoShoes» is based on two key factors: inherited from «Orthomoda» multi-year experience of the orthopedic doctors and constructors in technology of production of the orthopedic footware. Introduction of new comfort footware width to the Russian market.
A particular feature of the «NanoShoes» collection is attention to the materials made with use of nano-technology.
The footware collections are exposed in the largest Moscow footware fair «MOSSHOES», as well as in different regions of Russia .